Disparities in Exposure to Tobacco on Television or Streaming Platforms
Onyeaka HK, et al. Disparities in Exposure to Tobacco on Television or Streaming Platforms. JAMA Netw Open. 2024;7(8):e2427781. doi:10.1001/jamanetworkopen.2024.27781
https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2822719
“The estimated exposure to tobacco advertisements, marketing, or promotion on television or streaming platforms was 12.4% (95% CI, 10.8%-14.2%). Multivariable logistic regression analysis revealed that exposure odds were higher among those who had a level of education of high school or less (adjusted odds ratio [aOR], 1.60; 95% CI, 1.08-2.37), individuals who currently smoke (aOR, 1.85; 95% CI, 1.06-3.25), non-Hispanic Black or African American respondents (aOR, 2.20; 95% CI, 1.40-3.45) and Hispanic respondents (aOR, 1.58; 95% CI, 1.04-2.42).”
This study identified disparities in exposure by race or ethnicity, education level, and smoking status. “These findings underscore the need for targeted public health interventions and regulation to address these disparities and reduce the impact of tobacco advertisements on vulnerable populations.”
Comment: Socio-demographic disparities are difficult to address if the tobacco industry continues to be allowed to stream the acceptance of nicotine products to vulnerable populations. Removing the industry’s use of media advertising and streaming is necessary to address these disparities. Stephen Hamann
